Half of Homes Don’t Sell – Rob Explains Why Pricing Matters
New research from Zoopla highlights a growing issue in the property market, with nearly half of listed homes failing to sell. Amos Estates Manager Rob Moir explains why accurate pricing from the outset is vital and how overpricing can ultimately damage a property’s chances of success.
New research from Zoopla has revealed that almost half of UK homes listed for sale over the past three years failed to secure a buyer, with unrealistic pricing cited as the main reason. The study found that 44% of properties never sold, while more than half of successful sellers had to reduce their asking price before agreeing a deal.
Rob Moir, Manager of Amos Estates, says the findings reflect what many experienced agents see every day in the local market.
“Price is absolutely critical when bringing a property to market,” says Rob. “Some agents will overvalue homes simply to win the instruction, but ultimately that does sellers no favours at all. Buyers today are incredibly informed and can quickly spot when a property is overpriced.”
Rob warns that properties which sit on portals such as Rightmove for too long without attracting interest can quickly become stale. “The longer a home remains online without a price adjustment, the more buyers start to question why it hasn’t sold. That can seriously affect saleability and often leads to lower offers later on.”
His advice to sellers is simple: choose an agent like Amos Estates who gives honest, evidence-based pricing from day one, rather than the highest valuation.
